Patron Experience & Social Media Manager
Tulsa Opera seeks a customer service and sales-oriented individual to join their team as the Patron Experience and Social Media Manager. The Patron Experience and Social Media Manager is a full-time, exempt position that reports to the Director of Marketing and Communications. The salary range is $40,000-$45,000 commensurate with experience. Benefits include health, dental and vision insurance, 403(b) retirement plan with match, short- and long-term disability, and life insurance. Tulsa Opera offers a flexible work schedule including the possibility of teleworking on occasion with supervisor approval. Some evenings and weekends are required each month for performances and events.
Organization Background:
Driven by its mission to enrich the community through high-quality cultural entertainment, education, and engagement, Tulsa Opera is proud to help drive the artistic vibrancy that makes Tulsa a world-class city.
Established in 1948, Tulsa Opera is the first professional performing arts organization in the state of Oklahoma and the twelfth oldest opera company in North America. Since its inception, it has hosted the greatest artists of the day on the mainstage and in concert, including Renée Fleming, Luciano Pavarotti, Leontyne Price, Beverly Sills, Renata Scotto, Samuel Ramey, and many others. Its repertoire spans a rich mixture of traditional favorites and modern masterpieces.
Tulsa Opera is known for its bold, fresh, and innovative mainstage productions and community-centric initiatives. Outstanding programs such as the Tulsa Youth Opera, the Raise Your Voice Tour, and the Filstrup Resident Artist Company celebrate local talent and serve Tulsans where they live, while Aria Yoga and Songs by Heart, a program serving those living with dementia, bring the healing power of vocal music into the health and wellness space. Tulsa Opera’s engagement and education programs reach over 50,000 Tulsans annually.
Department: Marketing & Communications
Classification: Full-time, Exempt Reports to: Director of Marketing & Communications
Salary Range: $40,000-45,000 depending on experience
Work Schedule: Thursday–Wednesday work week. Primarily on-site with some occasional flexibility to telework. Some evenings and weekends are required each month for performances and events.
Position Summary
The Patron Experience & Social Media Manager plays a pivotal role in shaping how Tulsa Opera engages, serves, and inspires its audiences. As a key member of the Marketing team, this position leads efforts to elevate the patron’s journey from first impression to lasting loyalty through strategic marketing, targeted sales initiatives, and exceptional customer service.
This role is responsible for designing and executing integrated campaigns that drive ticket sales, deepen audience engagement, and enhance the overall experience across digital and in-person touchpoints. With a strong focus on patron satisfaction and retention, the Manager ensures that every interaction reflects Tulsa Opera’s artistic excellence and welcoming spirit.
Working in close partnership with the Director of Marketing & Communications, the Patron Experience Manager helps define the voice and presence of Tulsa Opera in the community. Through cross-functional collaboration, this role supports the company’s artistic mission and contributes to its financial sustainability by cultivating a vibrant, loyal, and growing patron base.
Primary Responsibilities
Audience Development & Sales – 30%
- Drive earned income and statewide audience growth by meeting annual goals for new-to-file acquisition, patron retention, and loyalty.
- Collaborate with the Director of Marketing & Communications to design and implement targeted sales campaigns for packages, single tickets, group sales, and special events.
Monitor ticket inventory, including r package seating, holds, and release schedules, to maximize revenue opportunities. - Analyze ticket sales data to identify trends and adjust strategies for pricing, promotions, and patron segmentation.
- Collaborate with Development and Community Engagement staff to create cross-departmental initiatives that support fundraising and community engagement goals.
- Develop group sales strategies and cultivate partnerships with schools, corporations, tour operators, and community organizations.
- Research and recommend scalable technological solutions that improve the patron experience and streamline sales processes.
- Implement dynamic pricing models in collaboration with the Director of Marketing & Communications.
- Produce regular sales and revenue reports for leadership and the Board, highlighting successes, challenges, and growth opportunities.
Social Media & Content Creation – 30%
- Develop and maintain a monthly social media calendar in collaboration with the Director of Marketing & Communications.
- Create, curate, and manage engaging campaigns and content (photos, video, graphics, copy) for Facebook, Instagram, YouTube, TikTok, and Linked In.
- Attend rehearsals, events, and performances to capture real-time content.
- Design and execute paid social campaigns (ads, boosted posts, influencer partnerships).
Monitor comments and direct messages, responding promptly with professionalism. - Track analytics to measure growth and effectiveness; provide weekly and monthly reports with recommendations.
Marketing Operations & Asset Management – 20%
- Provide operational and administrative support to the Director of Marketing, including research and vendor coordination and other duties as assigned.
- Collaborate with the Director of Marketing and Communications to write media releases, website and program book content, and collateral as required.
- Collaborate with the Marketing and Development Manager to organize and maintain digital systems for the Marketing Department, including press lists, campaign archives, vendor records, and historical assets, ensuring easy access and continuity of institutional knowledge.
- Collaborate with the Marketing Team to steward Tulsa Opera’s physical and digital archives, preserving historical photos, programs, and artifacts to support storytelling, brand identity, and long-term organizational memory.
Box Office – 20%
- Collaborate with the Director of Marketing & Communications and Database Manager to research and implement process improvements for ticketing, box office, and customer service operations.
- Ensure all customer-facing ticketing information is accurate, clear, and consistent across platforms.
- Oversee seating manifests for all ticketed events and reconcile any discrepancies between ticket sales and finance.
- Manage box office at performances.
- Act as the welcoming face of our company by providing a warm and professional greeting to visitors, guests, artists, and students at our premises.
- Field and direct phone calls.
- Process daily mail and distribute to staff inboxes.
- Coordinate with and help train volunteer receptionists on days they are in office.
Qualifications & Skills
Education & Experience
- Bachelor’s degree in Marketing, Communications, Arts Administration, or a related field, or equivalent professional experience.
- At least 3 years of experience in marketing, sales, or audience development, preferably in a performing arts or nonprofit environment.
- Demonstrated success in driving ticket sales, audience growth, and revenue generation.
Technical Skills
- Proficiency in CRM and ticketing systems (experience with Tessitura and TNEW strongly preferred).
- Strong skills in social media platforms (Facebook, Instagram, YouTube, TikTok, LinkedIn) and digital advertising tools.
- Proficiency with Microsoft Office Suite; experience with design and video-editing software (e.g., Canva, Adobe Creative Suite) a plus.
- Comfort with data analysis and the ability to translate metrics into actionable strategies.
Core Competencies
- Strong written and verbal communication skills; ability to adapt messaging for diverse audiences.
- Exceptional organizational skills with the ability to manage multiple projects and deadlines.
- Strategic thinker with a results-driven mindset.
- Creative storyteller who can craft compelling narratives that connect audiences to Tulsa Opera’s mission and performances.
- Collaborative team player who thrives in cross-departmental settings.
- Customer service-oriented, with the ability to cultivate positive patron relationships.
Values & Personal Qualities
- Enthusiasm for opera and the performing arts, and ability to serve as an ambassador for Tulsa Opera in the community.
- Commitment to equity, diversity, inclusion, and accessibility in all aspects of marketing and sales.
- Self-starter with initiative, adaptability, and attention to detail.
To apply, submit cover letter, resume, and three references to marketing@tulsaopera.com. Applications will be reviewed immediately, and initial interviews will begin in early October.